Making meetings memorable.
Finding a way to get hundreds of event attendees to be excited to participate is quite the challenge.
Managing everything behind the scenes so it feels flawless. That’s where I come in.
The Project
We were tasked to integrate gamification into three national sales meetings that both encouraged the sales force to participate in the event as well as show leadership and the professional education team an increase in product knowledge.
Although we were tasked with executing the full event, my main role was to plan, produce, manage, and report the finding of a event wise
Initiation
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Determined the look and feel for the event which drove the schedule for production
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Worked with client’s team members to align game format to the learning outcomes
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Each breakout followed a pre-, during, and post-session quiz. All questions for the quiz needed to be uploaded via .csv documents.
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Data entry was the name of the game. Player data was pulled from Cvent and must be cross checked for accuracy and team assignemen’s
Pre-Event
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Consolidated questions and answers into the online software.
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Scheduled meetings to review content and test functionality prior to the event.
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Designed and implemented logos, badges, digital screens, and presentations
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Item description
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The core of the game was driven by QR codes. Dozens of codes were generated, organized, and distrubuted.
Event Management
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Coordinated the set up of several monitors throughout the event space, updated and maintained content as needed.
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Each breakout session had client and AV crew that needed to know how the assets worked. Trivia and videos were explain to each lead.
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Actively monitored new data to ensure timely reporting and updated stakeholders with scoring
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Some elements of the event required manual entry of points. VIP cards, impromptu quizzes, and certification updates.
Post Event
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After the event, all data was exported and compiled to report back to the educational team leads.
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Updated PowerPoint decks and data spreadsheets were distributed to the breakout leads.
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Since all 3 meeting were for the same client, assets were archived and working files prepped to be used in future events if needed.
The Results
Measurable data - After the event, every answer that was made during the breakout sessions were analyzed to show an overall increase in correct answers from the start of the event to the end.
Active participation - Since gamification tasks were sprinkled throughout the event, we could see the trend of participation over time, spiking at the breakout session post tests. Additionally, pairing certification with point caused an influx of participation when scores were being tallied before the game closed.
