Instagram Management
The Johnson & Johnson MedTech Future Leaders profile was run internally but due to shifts in roles, an outside content creator and manager was needed.
The instagram feed is a combination of event recaps and informative posts about the events that are hosted for residents and fellows in orthopedics.
The Goals
Integrate a corporate rebrand
Elevate the level of production on posts
Increase engagement
Increase the number of followers
The Results
Overall engagement increased 13% since profile takeover in June.
The goal of maintaining 1500 followers by end of year was hit in October 2024.
